Privacy Policy

1. Information We Collect

Personal Information

When you contact us or use our services, we may collect the following personal information:

• Name and contact details (phone number, email address)
• Location information (address where service is required)
• Vehicle information (make, model, registration number, tyre size)
• Payment information (processed securely through third-party payment providers)
• Service history and preferences

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our website
• Referring website addresses

2. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide mobile tyre fitting services at your location
• Communication: To contact you regarding appointments, service updates, and confirmations
• Payment Processing: To process transactions and send receipts
• Customer Support: To respond to your inquiries and provide assistance
• Service Improvement: To analyze and improve our services and website functionality
• Marketing: To send promotional offers and updates (with your consent)
• Legal Compliance: To comply with legal obligations and protect our rights

3. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

• Contract Performance: Processing necessary to fulfill our service agreement with you
• Legitimate Interests: For business operations, fraud prevention, and service improvement
• Consent: For marketing communications and optional data collection
• Legal Obligation: To comply with applicable laws and regulations

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party companies that help us operate our business (payment processors, booking systems)
• Technicians: Our mobile tyre fitters who need your information to provide services
• Legal Authorities: When required by law or to protect our legal rights
• Business Transfers: In connection with any merger, sale, or acquisition of our business

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure SSL encryption for data transmission
• Regular security assessments and updates
• Limited access to personal data by authorized personnel only
• Secure storage systems with backup procedures

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or UK, you have the following rights:

• Right to Access: Request a copy of your personal data we hold
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restriction: Request limitation of processing your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing of your data for certain purposes
• Right to Withdraw Consent: Withdraw consent for data processing at any time

To exercise these rights, please contact us at privacy@mcrtyres.co.uk

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device. We use:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: To understand how visitors use our website
• Marketing Cookies: To deliver relevant advertisements (with your consent)

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

• Service records: 7 years (for warranty and legal purposes)
• Marketing data: Until you withdraw consent or request deletion
• Website analytics: 26 months

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):